Access to Fashion -- Part 1

With new developments in technology it has become immensely easier to access fashion and clothing. One obvious 21st century phenomenon that allows this is online shopping. Online shopping came about in 1979 through the development of videotex, which lead the way for the growth of the concept of ‘teleshopping’ and became so popular due to its convenience. So much so that 41% of people who have access to the Internet have purchased something online in 2013. When online shopping the customer is able to look at multiple different styles of clothing and compare prices. Not only this but also due to the fact that technology has became such an necessity in today’s society it too has resulted in an increased use of online fashion sites. This is because advertising of a brand is easier and these brands promote discounts that can be used when shopping online giving the customer more of an incentive to shop online more so then in store.

Image from: https://www.techinasia.com/popular-online-shopping-platforms-in-indonesia

Instantshift (2015), The History of Online Shopping in a Nutshell. Available at: http://www.instantshift.com/2010/03/26/the-history-of-online-shopping-in-nutshell/

Statista, Statistics and facts about global e-commerce. Available at http://www.statista.com/study/20918/online-shopping-behavior-statista-dossier/