Access to Fashion -- Part 2

Not only has developments in technology allowed us to access fashion through online shopping, but also brands that would otherwise be exclusive to certain countries if it wasn’t for the internet. These brands include higher end, designer clothing brands in addition to more affordable brands. Some of these overseas brands include ASOS, Boohoo and Topshop with 27% of Australian online purchases were from online, overseas retailers. In saying this, this development does not mean we have never had access to these brands but have easier access to them as well as seeing what products they have. Social media plays a major role in this in the sense that if they have an Instagram or Facebook page as a consumer all we have to do is follow their pages on these different platforms and we have instant access to these brands.

Sydney Morning Herald (2016), Top ten overseas fashion sites. Available from: http://www.smh.com.au/lifestyle/fashion/top-ten-overseas-fashion-sites-20120327-1vvjq.html

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